At Splash by Lo we understand that swimwear fashion design is not limited to comfort and looks; it is also a vehicle for personal expression. Each print we create is designed to reflect unique personality aspects of the person who wears it on and to evoke specific emotions under the sunlight. Here, we try to analyse and explore the emotional and symbolic connection of each type of design in swimwear fashion.

This exercise allows us to reflect on how prints, beyond their aesthetic function, convey implicit messages about the personality, values and emotions of those who choose them. From floral patterns that evoke joy and freshness, to geometric designs that speak of order and sophistication, each style tells a unique story and invites us to delve into the psychological impact of design on our self-expression.

Floral motifs connect with nature and positivity, often communicating an optimistic character and vibrant energy that value freshness and serenity. This type of design suggests a relaxed spirit but with energy and serene vitality.

Patterns with defined and geometric lines, squares or triangles appeal to sophistication and the balance between creativity and structure. These prints are ideal for projecting confidence and a contemporary style that stands out for its elegance and balance.

The abstract shapes and sudden strokes reflect imagination and an artistic and distinctive spirit. This style is perfect for projecting dreamlike and fantasy worlds that boast creativity and uniqueness.

The animal print is a symbol of strength and confidence. Typical of a dominant personality and a determined attitude that does not go unnoticed. It is designed to stand out and leave a mark anywhere it shows.

Designs based on traditional stripes or motifs reflect a practical and confident approach. This timeless style conveys a classic beauty that never loses relevance, adapting to those who prefer a minimalist and refined look.

Convey a personality, a state of mind

At Splash by Lo, we conceive each print as a tool so that our customers can provide through their collections, the opportunity to express their essence with authenticity and style. We are dedicated to creating designs that transcend trends, prioritizing the emotional connection and visual impact that each pattern can generate. Our goal is to help brands deliver collections that not only stand out for their quality and originality, but also empower those who wear them to tell their story in the sun with confidence and elegance.