Since its inception, the textile industry has depended on water for its development, whether as a source of energy for the production of fabrics, or for dyeing and printing processes. However, what once represented an industrial advantage has led to a large-scale environmental problem: pollution, excessive consumption of resources and an unsustainable water footprint.
According to the European Environment Agency, textile production is the third largest source of water degradation and land use. It is estimated that manufacturing the clothes worn by a European citizen over their lifetime requires 817,131 litres of water, while the sector generates 20% of global clean water pollution. In addition, each person in the European Union produces 270 kg of CO₂ emissions due to their fashion consumption. Adding to these alarming data, only 1% of the garments on the market are recycled, which further aggravates the problem.
Innovation to Zero: a necessary change
Given this situation, the textile sector faces a key challenge: reducing its environmental impact without compromising creativity or quality. The answer lies in technological research and a new approach known as Innovation to Zero. Its objective is to eliminate—as far as possible—emissions, water consumption and textile waste by improving production processes.
A sustainable alternative that we are committed to at Splash by Lo is sublimation printing using inks certified as ecological. Unlike traditional methods, which require large amounts of water and chemicals to fix colours, this technology allows water consumption to be reduced by up to 97%. In addition, it makes it easier to produce on demand, avoiding fabric waste and allowing shorter print runs, which translates into a more agile and sustainable industry.
Another outstanding innovation is the Dry Fibre technology, which allows used textiles and manufacturing scraps to be recycled without the need for water, breaking them down into base fibres to create new fabrics. If its implementation becomes widespread, the impact that the fashion industry has on the environment could be significantly reduced, cutting down the consumption of resources and promoting circular economy in the sector.
Sustainability and innovation: the vision of Splash by Lo
At Splash by Lo, we believe in a future where sustainability and creativity go hand in hand. Fashion should not only be visually appealing, but also responsible for the planet. We are committed to innovative technologies that allow us to reduce our environmental footprint without sacrificing quality or design.
The next time you choose a vibrant print full of personality, ask yourself: how was it produced? Because the true beauty of fashion is in its ability to evolve towards a more sustainable future.
