A most prestigious nautical event and a luxury showcase for the big brands

This year, Barcelona has become the epicenter of one of the most prestigious sporting events in the world: the America’s Cup of sailing. Recognized as the oldest and most renowned nautical competition, the America’s Cup brings together the world’s sailing elite with teams representing nations with a great tradition in this sport. But beyond the spectacular nature of the regattas and the athletes’ skills, this event is the perfect platform for brands looking for visibility on an international stage.

The impact of the America’s Cup in Barcelona is not limited to the sporting field. The city is transformed into a showcase for innovation, luxury and sustainability, values that the most exclusive brands want to associate with their image. Firms from the world of fashion, technology and sports see in this event a unique opportunity to connect with a demanding global audience, lovers of design, quality and exclusivity.

At Splash by Lo we are following this edition of the America’s Cup very closely because it is held in our city and represents an unbeatable opportunity to be present at an event that reflects our own values of excellence, design and passion for the sea. Swimwear is an essential part of life in a coastal city like Barcelona, and there is no better occasion than this international event to promote our work and connect with other brands that share our vision.

Worldwide top brands and big fashion firms, from Louis Vuitton (which gives the regatta its name) to Prada and Omega or Tudor, among others, embark on the America’s Cup either by sponsoring teams or collaborating in parallel events. Luxury and exclusivity are not only part of the nautical world, they are also part of the world of fashion, where design and innovation are key. Swimwear, in particular, takes on a special significance, as the public attending these events seeks to wear unique garments that reflect their style and their connection to the sea.

Besides, we are absolutely thrilled with the addition of Puig Women’s America’s Cup events, the first specific regatta for women in the history of the America’s Cup and Barcelona is the first city where it is held.

In this sense, the America’s Cup is not only a sporting spectacle, but a platform of inspiration for design, where nautical trends and fashion ones converge.

Full sail with Splash by Lo!