Our creative department knows the importance of choosing a colour and its shades when designing a collection to convey emotions and feelings. 

We all know that we communicate through colours even if unintentionally. We can communicate our mood, passion, love, strength or sadness. There are also colours that we identify with cold or warmth, luxury or the seasons.
There are colours that shout, others that conceal and others that embrace. 

Today we want to talk about the latter, a colour that embraces. Because the American company Pantone presents the colour of the year at the beginning of December. 

The colour of the year is chosen by a committee made up of experts from the world of design who sense what is the colour of the moment by observing trends in the world of art, culture, design, social movements, political issues and high-impact events. They now consider that it is time to look each other in the eye and connect. 

The colour chosen is PANTONE 13-1023 Peach Fuzz, which reflects the desire to take care of ourselves and others. In the words of Leatrice Eiseman (Executive Director, Pantone Color InstituteTM) “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” 

Well, the truth is that we couldn’t agree more with Mrs Eiseman, and we love what she says.
On behalf of the entire Splash by Lo team, we send you a big Peach Fuzz hug and wish you a happy 2024.