Our creative team, always attentive to fashion industry news, presents the fantastic new colour for 2022.
Pantone, the world colour expert, has announced that their Colour of the Year for 2022 is a new shade of blue. Known as Very Peri—officially PANTONE 17-3938—is a “dynamic periwinkle blue shade with an invigorating violet-red undertone”.
The selection process for the Colour of the year requires careful consideration and an analysis of the latest trends. To make the choice each year, colour experts, such as the Splash by Lo creative team, scour the globe in search of new influences. These may include the entertainment and film industry, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles.
The 2022 colour of the year, Very Peri, combines the consistency of blue with the energy and excitement of red, creating a new warm, cheerful and empowering shade. Displaying a carefree confidence and a daring curiosity that encourages our creative spirit, Very Peri helps us embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.
We’re living in times of transformation. Fashion is a symbol of the global spirit of the times and of the transition we’re going through. As we emerge from an intense period of isolation, our notions and norms are changing, and our physical and digital lives have merged in new ways. Digital design helps us push the boundaries of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With gaming trends, the growing popularity of the metaverse and the rise of the artistic community in the digital space, our way of dressing illustrates the fusion of modern life and how colour trends in the digital world are manifesting in the physical world and vice versa.
At Splash by Lo, we believe in merging confidence and innovation with creativity. We believe that as we move into a world of unprecedented change, the choice of colour in our designs (and, of course, the creative process for achieving that colour) provides a new perspective and vision of what’s reliable. By thinking about the characteristics of colours, we can show different attitudes. In the case of the colour of the year, we get a lively, cheerful attitude and a dynamic presence that encourages courageous creativity and imaginative expression. Which is exactly how we want 2022 to be. Confidence, creativity and innovation at Splash by Lo.